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Our Engagement Models

With APEX, you gain the same expertise and engagement as a full-time product and market executive without the overhead of a full-time executive.

Fractional: Provides a consistent and experienced engagement until you are ready for a full-time strategic product executive.

Contract: Closes the talent gap to solve a specific problem until you figure out your longer-term needs and hire full-time talent.

Advisor: Engages at key points to provide strategic advice to the board/PE firms, coach, and structure product and business functions.


  • Market Research and Analysis

  • Competitive Analysis

  • Roadmap Strategy

  • Business Plan 

  • Concept Validation

  • Product Team Building


  • Product & Portfolio Strategy

  • Process Development & Training

  • Value Proposition and Positioning

  • Go-To-Market Strategy

  • Pricing Strategy

  • Product Process Enhancements


  • Business Growth Strategy

  • Product Life Cycle Management

  • Product Launch Strategy

  • Key Performance Indicators 

  • Product Management Best Practices

  • Product Leadership Coaching

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